Multichannel innovation isn’t cheap or easy. The stakes are particularly high when it comes to deciding where and when to invest. If we don’t innovate and invest, we can’t possibly dream of remaining competitive in the marketplace. At the same time, if we launch innovations our customers won’t embrace, we can kiss our competitive advantage goodbye. This presentation examines how to apply the principles and techniques of Human-Centered Design to:
Presenter:Matthew Doty crosses the streams of his artistic roots, technical savvy, business acumen, and his fascination with human behavior to help organizations, teams, and individuals build Experience Design capabilities. His work with a broad variety of organizations (ranging from smaller operations to Fortune 500 companies) enables Matthew to gracefully plug a human-centered approach into virtually any organization or project. Matthew recently founded XD Go, a company that specializes in building XD capabilities.
Behavioral Economics is a subset of Behavioral Science that deals with how humans make choices when presented with options. This talk isn’t about how to do behavioral economics, it isn’t about math, or modeling or any tough to understand stuff.
It’s about cool research people have done. We’ve done the hard work for you, read the research, summarized it, and now give you 5 really cool takeaways about humans you can use in your everyday work.
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at business and design conferences.
Guthrie is the author of I Love You, Now Read This Book (It’s About Human Decision Making And Behavioral Economics) and is the host of the Human Tech podcast.
Glen Nelson Center
370 Wabasha St North, #500
St. Paul, MN 55102
If you need assistance finding the location or getting in the door the day of the event, please call: Danielle at 651-703-0865.
Join us for a full-day workshop on Behavioral Design!
Learn how to apply recent research in brain and behavioral science to engage, encourage, and persuade the people that use your products and services. In this fast-paced interactive workshop we share the latest research on how people see, pay attention, decide, and what motivates people to take action.
You will learn and practice how to apply this science to the design of your products, services, and spaces so that people will be engaged and persuaded to take specific action. Here are some of the things you will learn:
During the workshop you will practice applying what you are learning to practical product, interface, and interaction design. After the workshop you will take with you a summary of what you have learned and be ready to apply the ideas and techniques to your own projects.