Educational Resources


UXPA-MN recognizes that members like you want to continue to learn and grow within the User Experience practice, and to help you achieve that goal, we've curated a number of items below. In this section, you will find resources that you can read, watch, listen to, or do that we hope expand the breadth and depth of your knowledge of user experience.

This page will be refreshed regularly with new resources around a given theme relevant to multiple roles within the UX discipline. To view resources from a previous month, click here!

Do you have ideas for a future theme or resources you'd like to see covered here?
Contact Joey Pearlman so the UXPA-MN team can review it for inclusion in a future update!

March 2024 Theme: ROI of Design

Updated: March 2024

It's here!
Video of the Event
Deck

Read

Books

Solving Product Design Exercises by Artiom Dashinksy

Design exercises are becoming more rare, but this book is still relevant for its content about ROI. Though the book is called "solving", most of the book focuses on how to frame design in a way that ties back to business metrics. While written for someone entering an interview, the information and techniques in the book are incredibly relevant for thinking about, planning, and explaining design.

Measure What Matters by John Doerr

The book that defined the modern approach to OKRs! This is a great book to read to establish a lot knowledge about common business metrics, their intended use, and how to begin applying them.

Continuous Discovery Habits by Teresa Torres

One of the best books on research from the past few years! This book establishes an innovative and streamlined approach to research and design based around short cycles of testing and discovery.

Teresa's approach emphasizes tying research and design work to business goals and outcomes, making it a wonderful tool for showing the ROI of design.


Articles

How Solving Our Biggest Customer Complaint at Blinkist Led to a 23% Increase in Conversion

Really excellent case study about how improvements to the user experience at Blinkest led to improvements in business outcomes. Great example of how business metrics and design can be tied together!

How To Empower Design Teams By Measuring Value

Another great case study that proved design's ROI! This case study is a wonderful demonstration of the importance of measuring the current state of design to establish baseline metrics, so that improvements can be measured after making changes.


Use

Human Factors International's ROI calculators

These are a bunch of really wonderful ROI calculators that can be used for a lot of common scenarios. Don't feel like you need to do millions of hours of research to use these -- often calculators like these are best used as tools to make quick estimates.

Because they're estimates, we don't need precise figures for things like average annual salaries of support staff to estimate the cost savings of reduced calls to support (though we can have more confidence in our estimates when we do!).



Watch

Vitaly Friedman – Design KPIs: How To Measure UX And Show Impact of Design – border:none 2023

Great conference talk from Vitaly Friedman about different types of KPIs, tradeoffs of common metrics like NPS, and how to establish design KPIs that can be used to measure success!


Leah Buley -- The Modern UX Organization

Excellent conference talk from Leah Buley about research she did with Forrester about the common structures, activities, and approaches that design teams are using, and what the best UX teams are doing differently to have greater impact on the business!

Measuring what Matters with Hilary Marsh

Amazing talk from Hilary Marsh about the different types of content and how to establish KPIs for them!

Listen

Aurelius podcast - The ROI of UX Research with Ruby Pryor

Interview with Ruby Pryor talking in detail about the importance of measuring impact and how to do it! Also talks about how helpful a skill this is to have in the current job market.

What is Wrong with UX - The ROI of Design

Great discussion from Laura Klein and Kate Rutter talk about the annoying parts of ROI of design! Entertaining and educational like all their podcasts!

Design Review - Business 101 for Designers: Part 1

Part 1 of two of a wonderful business primer for designers! This podcast is sadly not producing new episodes anymore, but their archive is rich with info!

Do you have ideas for a future theme or resources you'd like to see covered here?
Contact Joey Pearlman so the UXPA-MN team can review it for inclusion in a future update!

Looking for an older link or resource?
Check out our archive: Past Educational Resources

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